Braude acquired by Heatrod Elements

Braude is pleased to announce it has been acquired by Heatrod Elements, a member of the Backer Group and part of NIBE. The Backer Group is one of the world market leaders in the design and manufacture of components and solutions for measurement, control and heating.


Says David Snoxhill, General Manager of Braude: “Joining the Backer Group is an exciting development for Braude as it will give us the influential presence and financial backup of a large group, coupled with access to many products throughout the NIBE group which will enhance the Braude range and allow it to grow further”

Simon Ellam, Managing Director of Heatrod Elements Ltd adds: “The products and expertise developed by Braude in this specialist area of application was clearly an excellent fit for NIBE and the Backer group of companies. Braude have prestige clients and the ability to not only supply products into particularly harsh environments but also the engineering expertise to help design a complete solution. We see these capabilities as a very good strategic fit with our growth in industrial market sectors”

By continually developing and expanding its range of UK manufactured acid proof equipment such as Polaris heaters, Nautilus heat exchangers, Levelmaster & Tankmaster Controllers and Chemical Transfer Pumps, Braude constantly strives to move with the changing times; becoming part of the Backer group will enable Braude to supply an even wider range of products to its UK and worldwide customer base and to meet the ever demanding needs of the metal processing and electronics industry.

E. Braude (London) Ltd will continue to run its operations and service customers from its base in Sandhurst, Berkshire, UK.

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