Ten Reasons to choose Braude

1. Over than 60 years’ experience of heating applications in the metal finishing, steel and chemical industries.
Polaris Popular Electric Immersion Heater

Braude was founded in 1957 in London. We have been manufacturing heat exchangers and heaters since 1974 and as a result, have built up a wealth of knowledge and experience particularly for our speciality which is heating corrosive liquids.

2. Braude is now part of a global network of companies.
General Manager of Braude, David Snoxhill (left) with Simon Ellam, Director of Heatrod Elements

The recent acquisition of Braude by Heatrod Elements Ltd, a member of the Backer Group, part of the Nibe Elements division of Nibe Industries AG, assured the future Braude. Design, development and manufacture of the Braude range of products still continues to this day in Sandhurst, Berkshire, UK.


Our current General Manager, David Snoxhill has been with the company since 1985. He is fully committed to following the traditions set out by his predecessors for high quality products and excellent customer service. As far as he is concerned the principle focus is the customer and our relationship is a partnership because without customers we do not have a company.

3. Products are up to date and continually improving.

It is our policy to improve and update our products wherever possible using the latest available technology. We monitor quality and fitness for purpose of all our products. We are also continually talking to our customers so that any specific modifications for their application can be tailored to their needs.

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BRAUDE Master range of Controllers and Probes

We are particularly aware of the importance of safety in our products and  have introduced a number of controller variations to provide additional protection such as over temperature protection for heaters.

4. Excellent service and order turn around.
Braude Chemical Transfer Self Priming Pump

We hold stock of both finished goods and parts so that we can either despatch the same day as an order or if it is a special item we can usually manufacture in a very short space of time. Our objective is to always satisfy our customers’ requirements. Our sales and technical staff are always available to provide advice and assistance.


5. Our full range of products, which range from heaters, controllers and control panels, are available from one source

We are continually adding to the product range as we believe that is it easier for many customers to be able to order from one place. The most recent product to be added was is the Polaris Neptune range of Tubular MI heaters. These have a moisture proof head to encapsulate the joint between the heater and the lead which is vital in any wet environment. We can supply controllers and ancillaries to enable trouble free safe operation of all heating equipment. We also supply surface heating cables and jackets.

POLARIS Neptune electric immersion heater 

6. Braude engineers will calculate your specific heating requirements.
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Braude Electrojet Heat External Exchanger


The first thing to do when selecting a heater is to estimate the kW size required. We will calculate this for you once we have all the tank details; this can be done via a form on our website. We understand your process and so are able to help guide you through the heater selection procedure.

7. Braude is fully committed to an ISO9001 quality management system
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Braude Jet Stream External Heat Exchanger with Pumps

Braude has always maintained a commitment to produce
products and service of the highest quality, with fully
documented procedures and product records. All equipment
is tested and inspected before leaving our workshops.

We first certified to ISO 9000 in 1997 and have always kept fully up to date. All our production is currently certified to 9001:2015 under SGS.

Heatrod Elements Ltd operate an environmental management system certified to the requirements of ISO 14001:2015 which provides a
framework for setting objectives and improving our environmental performance.

8. Braude manufacture all of our heaters in the UK.
Polaris Modular Electric Immersion Heater 

All our heaters are manufactured at our new
purpose-built production facility in Bolton.
Braude staff are all specially trained to our strict
guidelines and professional standards supported by
our commitment to quality as evidenced with our
certification to ISO 9001. We are steeped in our
British industrial heritage.

9. We have a long list of customers from blue chip companies: Rolls Royce, BAE Systems Amphenol, YKK, and more.
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Braude Nautilus Heat Exchanger for heating & cooling


Braude have always had a long list of customers which makes for a healthy business.  Our customers are a good mix of types and sizes from the blue chip firms mentioned here to the one man business that is just getting going. We are able to provide the same level of excellent service to them all whether in the UK or further afield such as Europe, India and the Far East.


10. We are committed to future growth.

60 years sticker-1Braude is a small profitable company but we know that if we do not invest in the company we will not grow and will not be able to continue to provide the current level of service to our customers.

Therefore all our developments are geared to enable us to provide better and more efficient products and service which in turn will lead to expansion. Our clients can be certain that we are here for the long term and will be able to continue to support our products once they are in use.

To find out more…
Call our sales team on +44 (0) 1252 876123
Send an email sales@braude.co.uk
Visit www.braude.co.uk

Alternatively, follow Braude on LinkedIn for further updates and information about our full product range